Greensboro, North Carolina

Success Story

Success Story about the city of Greensboro


Greensboro (InnovateGSO) has focused their efforts on purposefully engaging under-connected populations to unleash design innovation for economic growth. Under-connected populations—college students, people of color, immigrants, millennials, encorepreneurs (boomers looking for a next gig), retirees, scientists, artists, academic professionals, and international visa holders—lacking those key relationships and connectivity to the people, information and resources necessary to successfully launch and sustain desired entrepreneurial efforts. And Greensboro aims to change that. Their vision is to create a design destination that attracts, develops and retains diverse creative talent and enterprises to establish Greensboro as an epicenter for inclusive innovation. One initiative emerging from the InnovateNC efforts is the launch of a high-tech/ high-touch “Ambassadors” program to help connect currently under-connected communities with the city’s growing wealth of entrepreneurial support resources and organizations. More information can be found at